You may have seen the rise of some of the Dogfluencers the most popular dogs on Instagram and thought my dog is as cute an adorable as that can they support me as well? Or, maybe you follow some funny dogs or sporty dogs on Instagram and thought my dog is more funny and sporty than that or you may have just purchased a dog treat recommended by one of those brands.
Either way, you’ve probably realized by now that social media or Instagram, in and of itself can be a path to fame and funds. And if you’re wondering how you and your dog can make money on Instagram or social media in general, we’re here to help. I tend to think of Dogfluencers as having Instagram fame but these days there are dogfluencers that are making money on every social media platform.
The good news is that, although, we see the @tunameltsmyheart and more your dog does not need millions of followers to get some money or product. There are roughly 3 billion users out there! Think of those folks as your future fans, if it helps. And that’s why we’ve compiled this “How your dog can make money on social media 101” just for you. So, get that account going see How to Start an Instagram Account for your Dog, Choose an Instagram Dog Bio see our 12 Funny Dog Bio Examples for Inspo, and let’s dive right in because as we like to say and said in our book Motherpuppin’ Adorable: What to do when your dog is better than everyone else’s you know your dog is a star now you need to let everyone else know.
Choose Your Social Media Platform for Your Dog
Before you get started, choose your favorite among the popular social media platforms. You will be far more successful if you choose a platform that you use and love. If you don’t know check out What Social Media Platform Dog Quiz in our everything social media chapter in Motherpuppin’ Adorable: What to do when your dog is better than everyone else’s.
It used to be if you love making videos, prioritize YouTube or TikTok, if you love sharing perfectly curated images, go with Instagram. This advice has somewhat been revised to say even if you love video you can easily go with Instagram since reels is a video sharing platform.
With around 2 billion monthly active users, this photo-focused platform is an excellent place for you to find new followers for the amazing and adorable things your dog does. It’s easy to get noticed here, especially if you use reels with trending music and interesting or artistic content to share.
Bonus since Instagram and Facebook are owned together planning and posting is easy for both at the same time. Content needs to be slightly different but reusing content is an efficient way to get some eyeballs on your dog’s cuteness.
This platform also boasts approximately 1 billion users, and that’s a lot of eyes that you could train toward your dog’s amazingness. TikTok has more searches than google last year so this is a pretty good place to start.
Many dog stars were born on YouTube and not just creating tutorials. With roughly 2.6 billion users, this is the ideal platform to showcase your dog. Some famous dogs, do sports, do household chores and more!
After you choose a platform and start to post some scroll stopping content, your adorable will start to slowly build a following. After that the possibilities open up for your dog to make money on Instagram, here is four ways your dog can make money on social media.
1. Affiliate marketing
Does your dog only eat a particular type of subscription dog food? Do you only use a particular animal communicator to tend to his every need? As Linktree, a useful tool for any social media fan says, through affiliate marketing, brands pay you to use your expertise and reach out to show your followers why their products are useful. Your dogfluencer marketing helps companies reach their target audience, other dog lovers, so you and your dog are providing them with valuable service via this partnership.
Find affiliate opportunities online like in this article of 46 Pet Affiliates from Empire Flippers for some ideas and to find products that your dog loves. Once you find an affiliate, sign up and post starting posting genuine posts about your dogs love of their product. Use the link you create in your bio in so that when your dog’s followers click through to purchase you receive a commission. These commissions are small but the more you grow the more click throughs will occur adding to the money your dog can make on Instagram.
Bonus Tip: Ask to try the product or at least be familiar with it so that your advice and use is authentic.
2. Sell Dog Products
That’s right, sell your own swag or create your own product! Many dog companies with great followings sell their own wares see @bigdogs and many more that have created “merch” around their dog’s brand itself.
Whether you’re building a brand as a dog groomer or dog walker, there’s a way your dog can turn your talent into money. You can use your dog’s social media platform to promote and sell items that would complement the brand you are creating. You can print a few of your sayings on T-shirts, dog bandanas and more.
And then . . .drive traffic to your e-commerce site from your social media page and get some sales. Try Printify for on demand swag sales.
If people love your dog training tips or dog photography, offer them a full course and show viewers worldwide how to take the perfect dog photo and get the best trained dog.
Not only is this a way to make consistent money aside from your services but those same course members will be part of of your pack and a highly engaged pack member, the most valuable. To get inspired, browse dog courses on Udemy.
4. Be a Dogfluencer
Even if you don’t see your dog as an influencer or don’t care that he is one, you can still make money on social media by having your dog help others promote their products for a small fee. Much like affiliate marketing but without the link you would be promoting third party products but instead of receiving a commission they will provide you with a flat fee for posting a certain amount of content with their product.
Brand influencer opportunities may arise at as little as 3,000 engaged followers as a micro-influencer. These are genuine followers and again your connection with the product should be genuine as well.
For instance, my dog would never be an influencer for any the products on my Worst Dog Tech List!
If there are products you love and you have a loyal following you can always reach out as well!
So roll up your sleeves and start making money with your best furry friend and doing something you already love. Start by, of course building an authentic genuine audience and use one of these four ideas to build from there.