Privacy policy

Thank you for using The Popular Pets website.  This Privacy Policy applies to your use of The Popular Pets, and any websites, mobile applications, services, programs or features (the “Popular Pets Platform”) owned or operated by Madrigal Holdings, LLC and any of its subsidiaries or affiliates (collectively, “Madrigal Creatives,” “we,” “our,” or “us”).  Madrigal Creatives values your privacy and taking proper care of your information is a top priority for us.  Our goal is to help you understand what information we collect (also known as “User Data”), and describe how we use that information to provide you and all of our users with safe and secure access to our products.

This Privacy Policy is part of, and is governed by, the terms and conditions set forth in our Terms of Service, including any agreements incorporated by reference within the Terms of Service (the “Madrigal Creatives Terms”).  Any terms not defined in this Privacy Policy shall have the meaning given to them in our Terms of Service.  If you do not feel comfortable with any part of this Privacy Policy or our Terms of Service, you should stop using or accessing the Popular Pets Platform and terminate your Account.


Information You Provide to Us

Registration and Identity Verification

When you sign up for any The Popular Pets account, you give us your name, email address, phone number.  In order to receive a shipment, you must provide a valid delivery address—whether that’s your home address or any other valid physical address.  Such information is a part of what’s called your personally identifiable information (“PII”) as this is data that can be used to specifically identify you.

Demographic Information

We also collect demographic information from you when you register, when you take our surveys and throughout your use of the Popular Pets Platform.  This information on its own cannot be used to specifically identify you, but we may use it to learn more about our users and their habits and preferences.  Demographic information may include your age, gender, location, how you heard about Madrigal Creatives, spending habits and other preferences or habits.


If you contact us directly, we may collect information from you that helps us provide a satisfying experience and answers any questions you have while using Popular Pets Platform.  For example, when you communicate with a member of our customer service team, we may ask you for your name, email address, delivery address, phone number or proof of charge in order to identify your account, confirm your identity or assist with your issue.  If you send us an email, we will collect the contents of that email and any other information you choose to provide.  If you communicate with us via social media, we collect that communication and associate that information with your user account.  Customer service communications over the phone may be recorded for quality control purposes and may be summarized within our customer support systems.

Payment Information

Payment information may be collected in connection with a transaction facilitated by Madrigal Creatives.  We may retain a limited amount of payment information for identification and convenience.  To keep your financial data secure, we do not store full payment or financial information on our servers.  Unless otherwise noted, payment information flows through a third-party vendor who processes the payments for Madrigal Creatives.

Voluntary User Surveys

From time to time we may invite you to fill out voluntary user surveys to provide feedback on various topics which may include:  your experiences with Madrigal Creatives available products, new services.  These surveys are often conducted by third-party market research firms who collect such data to analyze industry preferences and trends.  Madrigal Creatives does not share your survey information on an individualized basis and does not share this data for direct marketing.

Information We Collect When You Use Madrigal Creatives

Location Information

We collect your location information, and we may use geolocation-based services in order to verify your location.  For instance, knowing your location may be necessary to allow you full access to our mobile apps or certain aspects of the Popular Pets Platform.  Furthermore, for compliance reasons, some of the Popular Pets Platform may be restricted depending on where you are located.

Usage Information

To help us understand how you use Madrigal Creatives and to help us improve our services and products, we automatically collect information about your interactions with the Popular Pets Platform.  This includes, but is not limited to, the products and content you view, your actions on the Popular Pets Platform, how you access our Popular Pets Platform and the details of any orders you place.

Device Information

Madrigal Creatives collects information about the devices you use to access the Popular Pets Platform.  Our servers receive and store information about your IP address, web browser, mobile operating system, phone carrier and manufacturer, unique identifiers, such as advertising ID, VIN, MAC address and IDFA and other related software or hardware information related to your devices.

Cookies and Technical Information

We also collect information through the use of “cookies,” tracking pixels and similar technologies.  Cookies are small text files created by websites and stored on your device.  They provide a way for the Popular Pets Platform to recognize you and keep track of your settings and preferences.  We use cookies and similar technologies to provide you with a secure experience and to understand, among other things, how you navigate the Popular Pets Platform, learn what content is popular, recognize repeat users and save your account information.  While most browsers allow you to deny the use of cookies, at this time the Popular Pets Platform is not configured to read or respond to “do not track” settings or signals in your browser headings.

User Feedback

We want to make sure you have a consistently positive experience with the Popular Pets Platform, and we are always looking to improve our products and services.  Accordingly, we collect and retain information about any ratings, reviews and feedback you provide about our service, the Popular Pets Platform and the products on our site.

Third-Party Partners

We may collect information about you directly from our third-party partners, services or tools related to your use of Madrigal Creatives.  We may also utilize such third-party services as a means of collecting information from you as described above.  The information we collect from partners will be treated in the same manner as the information we collect from you.


We use the information we collect from you to:

  • Provide the Popular Pets Platform to you and identify you as a user in our system
  • Comply with applicable laws
  • Analyze and assess current and potential user markets
  • Improve, optimize and create new products and services
  • Personalize your experience with Madrigal Creatives
  • Provide customer support and assist with your access or use of the Popular Pets Platform
  • Communicate with you, including for marketing and promotional purposes
  • To engage in marketing activities with you and to assess marketing and promotional initiatives
  • Detect, prevent or mitigate fraud or any other suspicious activities
  • Conduct research and development, such as by conducting voluntary user surveys or obtaining other feedback from you
  • Create aggregated, de-identified and/or anonymized data, such as for educational content
  • As otherwise described in this Privacy Policy or in any other notices we have or will provide to you


We may share your information as described below:

To Facilitate Shipping

The Popular Pets Platform may use a third-party logistics provider (“3PL”) in order to facilitate shipping of hemp products.  When you order from Madrigal Creatives, the 3PL receives your name, shipping address and order details so that they can send your items to the right place.

Affiliated Businesses

We may share your personal information with businesses that are legally part of the same group of companies that Madrigal Creatives is part of, or that become part of that group (“Affiliates”).  Affiliates may use this information to help provide, understand and improve the Popular Pets Platform and Affiliates’ own services (including by providing you with better and more relevant experiences).

Anonymized, De-Identified and/or Aggregated Data

We share aggregated, de-identified and/or anonymized information for educational or informational purposes.  Aggregated and anonymized means that user information is combined together with all PII removed so that any individual user cannot be identified.  De-identified information means we have removed any identifiers that make a user identifiable, such as their name or address. We may also share anonymized, aggregated and/or de-identified data with third parties for consulting or independent research purposes.  This data provides valuable information including how users interact with Madrigal Creatives, our partners, available products.

Promotions and Referrals

If you signed up for a promotion with another user’s referral or promotion code, we may let your referrer know that their code was redeemed; however, we do not specifically identify the user that redeemed the code.

Third-Party Tools and Services

We may share your information with third-party service providers, business partners, consultants, tools and services to facilitate Madrigal Creatives operations such as compliance, marketing, communications, statistical analysis, hosting, database management and a number of other functions.  We share your information with these parties to the extent minimally necessary to perform their respective, specific tasks on our behalf.  We do not sell your information with third parties for direct marketing purposes by those parties, except as directed by you.

Government Authority, Law Enforcement & Safety

Madrigal Creatives does not proactively divulge your information to any local, state or federal authorities.  All of your information is securely stored and accessible only by authorized personnel.  However, we will disclose information about you to a government authority, law enforcement official or one of our partners if we believe we are required to by law or in order to respond to or comply with regulations or legal processes including, but not limited to, responding to subpoenas or warrants.  We may also share your information if we think doing so is necessary to protect the rights, property or safety of Madrigal Creatives, our partners and their employees, our users, the public or any particular person.

At Your Direction

There may be instances where you direct us to share personal information on your behalf, such as for medical records, for legal or administrative proceedings or otherwise.

Acquisition or Merger of Madrigal Creatives

In the event that all or a portion of the assets, business or stock of Madrigal Creatives are acquired by or merged with another party, your information may be among those assets transferred.  An acquirer of Madrigal Creatives or its assets may continue to use your information as described in this Privacy Policy.  We will notify you with any choices you may have regarding your information as a result of such acquisition or merger.

Onward Transfer

If we share your PII as described in this Privacy Policy, we will seek assurances from the recipients of your PII, prior to transfer, that they will safeguard your PII in a manner consistent with this policy.  Such assurances, where appropriate, may include contractual relationships with confidentiality clauses and non-disclosure agreements that provide the same level of commitment to safeguarding your PII as provided in this Privacy Policy.


We provide you with the choices below regarding your personal information:

Email Subscriptions

You can always unsubscribe from Madrigal Creatives promotional emails by clicking the link provided at the bottom of the email.  We will still send you transactional emails and receipts generated from your use of Madrigal Creatives as these are not promotional communications.

Location Information

You can prevent your device from sharing geolocation information at any time through your device settings.  Please note that the use of geolocation information may be necessary to access some of our services, such as mobile apps that may only allow access to users in states that have legalized the sale of recreational cannabis.

Editing Account Information

You can review and edit your account information at any time by logging into your account and navigating to your “Account Settings.”

Deleting Your Account

We will store your PII as long as your account is open.  If you wish to terminate, delete, suspend or otherwise disable your Account or use of thePopular Pets Platform, please contact Customer Support.  When we delete user accounts. we must maintain certain information, including PII, as long as necessary to comply with legal obligations, prevent fraudulent activity or to enforce agreements.  Upon your request for deletion, the PII, not necessary for such tasks, will be deleted from your Account in a reasonable amount of time.


Changes to the Policy

We may update this Privacy Policy periodically.  If we make any material changes, we will update you on the Popular Pets Platform by email or by other communication.  We encourage you to stay up to date about our privacy practices by reviewing this Privacy Policy periodically.  Continued use of Madrigal Creatives, following notices of changes to the Privacy Policy, indicates your acknowledgment of such changes and agreement to be bound by the terms and conditions of such changes.

In addition, we may provide you with “just-in-time” disclosures or additional information about the data collection, use and sharing practices of specific parts of the Popular Pets Platform.  These notices may provide more information about our privacy practices or provide you with additional choices about how we process your personal information.

Age Restrictions

Madrigal Creatives is intended for access and use by individuals who are of legal age for the services offered based on the applicable regulations of their state or other government entities (“Qualifying Age”).  We do not knowingly collect PII or other information from or about anyone who is not of Qualifying Age.  If you are not of Qualifying Age, you should not attempt to access or use Madrigal Creatives or send any information to us.  If we discover that we have collected PII or other information from an individual who is not of Qualifying Age, we will take steps to remove that information.


All of the information we collect is protected within our database, and we are committed to securing your information.  Although we take reasonable, industry-standard precautions to protect your information, no security measures are 100% secure, and we cannot guarantee the full security of your information.

You are also responsible for maintaining the secrecy of your unique password and account information and for controlling access to emails or physical mail between you and Madrigal Creatives at all times.  When you direct Madrigal Creatives to share your information with third parties, please note that your privacy and security may also be affected by changes in such third-party services. We are not responsible for the functionality, privacy or security measures of any other organization or third party.


If you have questions or comments about this Privacy Policy, your information, our use and sharing practices or your choices, please Contact Us.  If you are a California resident, you have the right to request certain information regarding our disclosure of PII to third parties for direct marketing purposes.